Beldi rug | undyed

The Beldi collection adds warmth, comfort and softness to your favourite places. Beldi is a Moroccan word meaning traditional, rural and natural. It conveys the sense of purity and authenticity that we aimed for with this collection.

The rugs, cushions and runners in this collection are entirely handmade by women’s cooperatives according to ethical and Fair Trade principles. Every step is done by hand: from spinning the wool, to dyeing and knotting rugs and cushions. Because our roots lie in the overwhelming Moroccan High Atlas Mountains, we carefully consider the impact of our activities. We work completely free of chemicals and only dye with natural materials such as plants, roots and minerals. Taking care of our partners and their environment always comes first.

We encourage sustainable purchasing. We carefully select our materials and partners. Together with timeless designs, you can be sure that your purchase will last a lifetime.