When starting YKON interiors, we knew one thing for sure: we wanted to sell products directly from the maker to the consumer. To make sure the women behind the rugs get a fair and honest price for the product. But also to know for certain what the impact and ecological footprint is when making these products.
Our rugs are entirely handmade by Berber women. In the High Atlas women earn a living by working on the field or making rugs. They prefer the latter. Often they have a loom placed in their living area. This allows them to organise their own time as well as stay with their children.
Due to the poor infrastructure, it is difficult to obtain materials and to sell the products made afterwards. Because of this, the women often need to depend on middle men with usually questionable reputations. Additionally, financial pressure forces the women to work at a high pace and with low quality materials.
Traditionally, the women work with local materials and natural dyeing processes. And they take their time to spin and process the wool. It is a custom that when a woman moves in with her husband, she makes him a rug. This is her way of showing him the qualities she possesses. Making rugs with the dedication and love these women show, is something we definitely want to continue stimulating.
Each purchase has a positive impact on the lives of the women and on the community which they are part of. Purely by keeping traditions alive and earning a fair income for their work.